# CCD Dormant High-Value Reactivation — Personalized Outreach Scripts **Cohort:** Top 30 dormant high-LTV customers (>$5K lifetime, 5+ years dormant, phone + email on file) **Total potential revenue in this cohort:** $608,113 in past spend **Target call window:** Thursdays, 1:00 PM ET (best historical conversion hour) **Universal cadence rule:** every call must reach both decision-makers — 34.6% of past appointment failures were "Decision-Maker Absent." If the first spouse picks up, schedule the callback when the second spouse is reachable; do not pitch on the first contact unless both are on the line. --- ## OUTREACH ORDER — Call These 5 First Ranked on **recency × revenue × demonstrated repeat behavior**. The 4.5% all-time repeat rate means a known repeater is roughly 20× more valuable per dial than a one-and-done. 1. **#6 — Bill D'Amico, 10 Grace Avenue, Plainville** ($26,635, 5.1 yrs dormant, Referral source). Most recent contract on the entire list, highest dollars-among-recents, B2B construction email — almost certainly a contractor who can refer pipeline too. Lead with the relationship, not the discount. 2. **#8 — Bruce Maneeley, 65 Rye Street, South Windsor** ($23,607 across **3 contracts**, 8.5 yrs dormant, "Prev Customer" source). Already proved the repeat behavior three times. This is the highest-confidence reopen on the list; the only reason he's dormant is no one called him. 3. **#15 — Uwe Meier, 45 Marathon Road, Trumbull** ($17,599 across 2 contracts, 7.3 yrs dormant, "Prev Customer" source). Same logic as Maneeley — he's already shown he'll come back; recency is good for an older cohort entry. 4. **#28 — A. Kwapong, 6 Kentwood Court, Middlebury** ($15,187, 5.3 yrs dormant). One of only three entries under 6 years dormant; large single ticket suggests a serious project the homeowner financed and may now be ready to add to. 5. **#17 — Eric Scott-Roe, 85 Lone Tree Farm Road, New Canaan** ($16,814, 5.9 yrs dormant, Internet lead). New Canaan ZIP + recent + internet-savvy = ideal candidate for an emailed 5-year check report; trade-up potential is highest in this town. --- ## WEST HARTFORD ### 1. 10 East Normandy Drive — E. Spencer - **Phone:** (860) 521-5917 • **Email:** elspencer@aol.com - **History:** 2 contracts, $38,514 lifetime, mean ticket $19,257, last contract Jan 2015 — **11.4 years dormant**, our highest-LTV dormant on the list. - **Salesperson:** Gary Dumas • **Lead source:** Clipper Print Ad **Opening line (call):** "Hi — this is [name] from Connecticut Cellar Doors. I'm calling because back in 2014 Gary Dumas did two installs on East Normandy in West Hartford for you, and we wanted to check in." **Follow-up email (3 sentences):** > Gary Dumas closed two projects with you on East Normandy back in 2014–2015 — a sizeable chunk of work for one house, so you're on a short list we wanted to circle back to. We're offering past customers a complimentary 5-year structural check on anything we built — bulkhead, foundation, waterproofing — at no cost and no pitch attached. If a 20-minute walkthrough this month would be useful, reply with two times that work and I'll lock one in. **Next-job suggestion:** With $38K of work in one calendar year, this was almost certainly a bulkhead + foundation repair combo. Suggest a **drainage / sump-pump verification** — eleven New England winters of freeze-thaw is exactly when interior weeping and bulkhead-seal failure first show up. --- ### 2. 549 South Main Street — Andy Clyde - **Phone:** (860) 561-4397 • **Email:** andyclyde@msn.com - **History:** 1 contract, $15,947, last contract Aug 2018 — 7.7 years dormant. - **Salesperson:** Marc Benavides • **Lead source:** Clipper Print Ad **Opening line:** "Hi Andy — [name] at Connecticut Cellar Doors. Marc Benavides did a project at your South Main Street place back in 2018, and I wanted to follow up with you directly." **Follow-up email:** > Marc Benavides ran your install back in summer 2018 — a single-ticket project around $16K, so I'm guessing this was either a full bulkhead-and-stair rebuild or a big foundation tie-in. We're offering past customers a free 5-year check on whatever we put in: seal condition, hinge wear, paint/powdercoat, drainage. Want me to schedule a quick stop-by on a Thursday — no charge, no pitch? **Next-job suggestion:** A $16K single-ticket at this size is usually a **custom-angled door for an older West Hartford foundation**. Seven CT winters later, the smart upsell is a **powdercoat refresh + threshold reseal** before rust starts at the angle bend. --- ## STRATFORD ### 3. 358 Highland Avenue — Mary Polanco - **Phone:** (203) 260-1335 • **Email:** maryhpolanco@gmail.com - **History:** 1 contract, $34,075, last contract July 2019 — 6.9 years dormant. - **Salesperson:** Kevin Cerulo • **Lead source:** Clipper Print Ad **Opening line:** "Hi Mary — this is [name] from Connecticut Cellar Doors. Kevin Cerulo handled a big project on Highland Ave back in 2019, and I wanted to check in on how it's holding up." **Follow-up email:** > A $34K project with Kevin Cerulo in 2019 was not a small job — that's a full structural scope, probably foundation plus bulkhead plus egress. We're offering past customers a free 5-year structural check this spring, no charge, no sales pressure, just an eyes-on look at how our work has weathered the last six CT winters. Two Thursdays a month I can have someone out — reply with what works. **Next-job suggestion:** A $34K single-ticket in Stratford near the shore screams **waterproofing + egress combo on an older home**. Suggest an **egress window code-compliance recheck** (Stratford updated code post-2020) and a **sump-pump battery backup** — those projects typically run $2–4K each and are the single-most-common dormant-customer upgrade. --- ## EAST LYME ### 4. 56 East Shore Drive — P. Sponzo - **Phone:** (860) 306-9032 • **Email:** psponzo@att.net - **History:** 1 contract, $29,235, last contract Sept 2018 — 7.6 years dormant. - **Salesperson:** Bill Babbino • **Lead source:** Rubberstone-Clipper **Opening line:** "Hi — [name] from Connecticut Cellar Doors. Bill Babbino did a $29K project on East Shore Drive in 2018 and we're checking in with shoreline customers ahead of hurricane season." **Follow-up email:** > Bill Babbino closed your project in fall 2018 — a substantial single ticket that tells me it was probably a shoreline-grade install with waterproofing in scope. Seven years on East Shore Drive is a meaningful interval — salt air and storm surge are unkind to hinges, seals and threshold welds. I'd like to send someone for a complimentary 5-year coastal check; takes 30 minutes, no sales pitch unless you want one. **Next-job suggestion:** Shoreline = corrosion. Lead with a **stainless-hardware swap + threshold reseal**, then position a **secondary perimeter drain check** as the real value add. East Lyme homes also frequently need **basement dehumidifier upgrades** post-Sandy-era waterproofing. --- ## DERBY ### 5. 72 Sherwood Ave — (no name on file) - **Phone:** none listed • **Email:** none listed - **History:** 1 contract, $29,068, last contract Sept 2017 — 8.6 years dormant. - **Salesperson:** Tim Choomack • **Lead source:** Rubberstone-Clipper **Status:** **Uncontactable from current data.** No phone, no email on file. Recommend pulling the original contract jacket from CCD's filing system for the homeowner's name, then doing a quick CT property-records lookup on the address before assigning to a caller. Skipping the call/email template for this one; the right move is to enrich the record first. --- ## BROOKFIELD ### 6. Sandy Lane Condominium Complex — Scalzo Property Mgmt - **Phone:** (203) 790-6888 • **Email:** thyyatt@scalzoproperty.com - **History:** 1 contract, $28,156, last contract July 2014 — 11.8 years dormant. **B2B / property manager.** - **Salesperson:** "Office" • **Lead source:** Clipper Print Ad **Opening line (call):** "Hi — [name] at Connecticut Cellar Doors. We did the bulkheads at the Sandy Lane Condo Complex in 2014 and I wanted to talk to whoever owns the capex schedule now." **Follow-up email:** > Connecticut Cellar Doors completed a $28K bulkhead project at Sandy Lane Condominium Complex in summer 2014 — that work was contracted through your office. Across a multi-unit complex, eleven winters means hinge wear and seal failure on at least a few of those units even if the doors still look fine from the curb. We do free 5-year inspections for past commercial customers and write up a unit-by-unit punch list; happy to put one on your calendar. **Next-job suggestion:** Multi-unit B2B is the cleanest reactivation on the list. Pitch a **portfolio-wide hinge + seal inspection** (10-min per unit) and offer a **bulk-pricing repair contract** — this is exactly the kind of capex line that gets approved when an HOA budget refresh hits in Q1. --- ### 7. 11 Johns Road — P. Garizio Jr. - **Phone:** (475) 256-7008 • **Email:** pgariziojr@sbcglobal.net (CT-local ISP — **longtime CT homeowner framing**) - **History:** 2 contracts, $20,446 lifetime, mean ticket $10,223, last contract Sept 2019 — 6.7 years dormant. - **Salesperson:** Kevin Cerulo • **Lead source:** Rubberstone-Clipper **Opening line:** "Hi Mr. Garizio — [name] at CCD. Kevin Cerulo did two installs at Johns Road in '18 and '19 and we like to check back on the houses we've worked on twice." **Follow-up email:** > You're one of a small group of CCD customers who brought us back for a second project — a 2018 install plus a 2019 follow-on with Kevin Cerulo. Six CT winters in, we offer past two-time customers a free structural check on everything we've installed. Reply with a couple of Thursday afternoons and I'll get someone out for 30 minutes; no pitch unless something genuinely needs attention. **Next-job suggestion:** Two contracts a year apart usually means **bulkhead first, then waterproofing follow-up** (or vice versa). The third project in that arc is almost always **concrete steps or interior drain tie-in**. Lead with the concrete-step refresh as a visible curb-appeal win. --- ## PLAINVILLE ### 8. 10 Grace Avenue — Bill D'Amico - **Phone:** (860) 747-0741 • **Email:** bill@damico.construction (**B2B contractor email — referral potential**) - **History:** 1 contract, $26,635, last contract April 2021 — **5.1 years dormant (most recent on the list)**. - **Salesperson:** "Office" • **Lead source:** Referral **Opening line:** "Hey Bill — [name] over at CCD. You ran the Grace Ave job through us in '21 on a referral — wanted to talk shop and see what else you've got coming." **Follow-up email:** > Bill — quick note. You came to CCD on a referral and ran a $26K project on Grace Ave in spring 2021; that's recent enough that I bet you remember the install crew. I'm reaching out for two reasons: (1) we owe you a free 5-year check we do for all past customers, and (2) you're in the trades — if any of your current jobs need bulkheads, custom doors, or waterproofing subbed, we can move fast and give you trade pricing. Reply or text (860) 747-0741 and I'll set up a 15-minute call. **Next-job suggestion:** This is a **contractor relationship play, not a homeowner upsell.** Don't pitch a sump-pump check — pitch **trade-account pricing** and a **monthly job-availability email**. One D'Amico referral pipeline = 10× one homeowner reactivation. --- ## WINDSOR ### 9. 35 Derek Lane — N. Stimac - **Phone:** (860) 683-4490 • **Email:** nstimac@comcast.net (**CT-local ISP — longtime CT homeowner framing**) - **History:** 1 contract, $25,471, last contract Sept 2017 — 8.6 years dormant. - **Salesperson:** Kevin Cerulo • **Lead source:** Rubberstone-Clipper **Opening line:** "Hi — [name] at Connecticut Cellar Doors. Kevin Cerulo did a project at your Derek Lane house back in '17 and I'm doing a check-in round through Windsor today." **Follow-up email:** > As a longtime CT homeowner you'd appreciate how rough eight winters are on basement doors — and Kevin Cerulo's install at Derek Lane is right around that age. The job ran $25K in 2017, meaning it was substantial scope; we offer past customers in that band a free 5-year structural check, including hardware, drainage, and any concrete tie-in. Reply with two Thursday afternoons and I'll have someone out. **Next-job suggestion:** A $25K single-ticket Windsor install usually included **a stamped concrete stairwell**. Eight winters of plow-salt = surface flaking. Lead with **concrete stair sealing + crack injection** ($800–1,500 ticket) as the visible-result low-friction reopen. --- ## SOUTH WINDSOR ### 10. 65 Rye Street — Bruce Maneeley (Maneeley's catering) - **Phone:** (860) 209-5000 • **Email:** bruce@maneeleys.com (**B2B — well-known CT family business**) - **History:** **3 contracts**, $23,607 lifetime, mean ticket $7,869, last contract Nov 2017 — 8.5 years dormant. - **Salesperson:** Paul Rosenbeck • **Lead source:** Prev Customer **Opening line:** "Hey Bruce — [name] from CCD. Paul Rosenbeck did three projects with you at Rye Street between '16 and '17 — wanted to check in personally." **Follow-up email:** > Bruce — three projects with Paul Rosenbeck over 18 months puts you in the absolute top tier of CCD repeat customers. We've been quiet on our end since 2017, and that's on us. We do free 5-year structural checks for past customers, and given you're at Maneeley's I assume capex on the property is something you actually think about. Want me to put someone on the calendar for a Thursday? No pitch, just eyes-on a 30-minute walkthrough. **Next-job suggestion:** Three smaller tickets (~$8K each) suggests a **catering-property capex pattern**: one bulkhead, one waterproofing, one concrete or siding. The natural fourth ticket is **commercial-grade hinges + heavy-duty threshold upgrade** for a high-traffic basement entry. Soft-pitch a **commercial-rated door replacement**, which is the lane where Maneeley's-type B2B buyers re-up. --- ## NORTH BRANFORD ### 11. 19 Meadow Brood Drive — Lisa Airheart - **Phone:** (203) 605-1668 • **Email:** lisaeairheart@sbcglobal.net (**CT-local ISP — longtime CT homeowner framing**) - **History:** 1 contract, $23,216, last contract May 2018 — 8.0 years dormant. - **Salesperson:** Bill Babbino • **Lead source:** Clipper Print Ad **Opening line:** "Hi Lisa — [name] from Connecticut Cellar Doors. Bill Babbino installed at Meadow Brood Drive in 2018 and I'm doing a North Branford check-in this week." **Follow-up email:** > A $23K project with Bill Babbino in 2018 was a meaningful install — probably bulkhead plus waterproofing or a custom-angled door for an older foundation. As a longtime CT homeowner you know what eight winters and a couple of nor'easters do to a steel door. CCD offers past customers a free 5-year structural check; reply with two Thursdays that work and we'll get someone out. **Next-job suggestion:** $23K single-ticket on an older home + Clipper Print Ad lead = **custom-angled BILCO replacement.** The most natural follow-on is **stair-tread repaint or concrete repour** at the bottom landing, where water tends to settle and chew up the surface. --- ### 12. 30 Wood Chase Ln — Edwards Clough - **Phone:** (203) 710-9652 • **Email:** edwardsclough@comcast.net (**CT-local ISP**) - **History:** 1 contract, $15,348, last contract June 2019 — 6.9 years dormant. - **Salesperson:** Tim Choomack • **Lead source:** Rubberstone-Clipper **Opening line:** "Hi — [name] at CCD. Tim Choomack did your Wood Chase install back in June '19 and I wanted to check in before the heavy-rain season." **Follow-up email:** > Tim Choomack ran your install in summer 2019 — a $15K project so I'm guessing a full bulkhead-and-stair rebuild. Seven CT winters on, you're at exactly the age where past customers start seeing hairline cracks at the threshold or paint blistering at the angle bend. We do free 5-year checks for past customers; takes about 30 minutes. Two Thursdays that work? **Next-job suggestion:** North Branford water-table issues are real. Pitch a **sump-pump health check + battery-backup install** as the spring add-on; very common $1.5–3K ticket and exactly the under-$1.5K bracket the data says triggers repeat purchases. --- ## TRUMBULL ### 13. 6306 Main Street — Dean Fab (Fab family) - **Phone:** (203) 257-7470 • **Email:** deanfab@yahoo.com - **History:** 2 contracts, $21,297 lifetime, mean ticket $10,648, last contract Feb 2019 — 7.2 years dormant. - **Salesperson:** Bill Babbino • **Lead source:** 1. Internet **Opening line:** "Hi Dean — [name] at Connecticut Cellar Doors. Bill Babbino ran two installs at the Main Street place between '14 and '19; we're checking back." **Follow-up email:** > Bill Babbino was on both your Main Street projects — first one in 2014, second in 2019 — which makes you a real two-timer in the best sense. We owe you a 5-year check on the second install, free, no pitch attached. Reply with a Thursday afternoon and I'll have someone out for a 30-minute walkthrough. **Next-job suggestion:** Two projects five years apart on the same property = **iterative homeowner.** Likely they did a bulkhead first, came back for waterproofing or an egress addition. The next natural slot is **siding adjustment around the bulkhead** — a $1.5–3K visible upgrade that pulls together the look of the previous two jobs. --- ### 14. 45 Marathon Road — Uwe Meier - **Phone:** (203) 261-0794 • **Email:** uwmeier@sbcglobal.net (**CT-local ISP**) - **History:** 2 contracts, $17,599 lifetime, mean ticket $8,799, last contract Feb 2019 — 7.3 years dormant. Repeat customer flag. - **Salesperson:** Tim Choomack • **Lead source:** Prev Customer **Opening line:** "Hi Mr. Meier — [name] at CCD. Tim Choomack did your second Marathon Road job in February '19 — wanted to check in on year five." **Follow-up email:** > Tim Choomack handled both your installs on Marathon Road; the second one in 2019 put you at $17K total with CCD across two projects — that's a level of trust we don't take lightly. Seven CT winters since the second install is the right moment for a free 5-year structural check. Two Thursdays that work for you and Mrs. Meier? We want both of you on the walkthrough. **Next-job suggestion:** Two-contract repeater on "Prev Customer" source = the highest-confidence reopen pattern in the dataset. Soft-pitch a **third project under $1.5K** (per the small-first-ticket finding — sump check, hinge swap, threshold reseal). The goal is the *third* purchase, which historically locks the customer into lifetime status. --- ## WALLINGFORD ### 15. 3 Stegos Drive — R. Mako - **Phone:** (203) 269-0372 • **Email:** rmako@live.com - **History:** 1 contract, $21,057, last contract Oct 2017 — 8.6 years dormant. - **Salesperson:** Kevin Cerulo • **Lead source:** Durham Fair **Opening line:** "Hi — [name] at CCD. Kevin Cerulo did your Stegos Drive install in '17, and I think we first met you at the Durham Fair — wanted to check in." **Follow-up email:** > CCD met you at the Durham Fair back in 2017 and Kevin Cerulo closed a $21K project shortly after — that was substantial scope, likely bulkhead plus foundation tie-in or an egress add. Eight CT winters since then, and we offer past customers a complimentary 5-year structural check. Reply with two Thursdays and I'll lock one in; no pitch unless something needs attention. **Next-job suggestion:** Lead with the **Durham Fair connection** — that's a warm thread most reactivation calls don't have. Suggest a **sump-pump and drainage inspection** as the soft entry; Wallingford has bedrock water-table issues post-2021 storms. --- ## STAMFORD ### 16. 166 Stillwater Ave — C. Cosjc - **Phone:** (203) 249-7415 • **Email:** ccosjc@sbcglobal.net (**CT-local ISP**) - **History:** 1 contract, $20,738, last contract Aug 2016 — 9.7 years dormant. - **Salesperson:** Gary Dumas • **Lead source:** Rubberstone-Clipper **Opening line:** "Hi — [name] at Connecticut Cellar Doors. Gary Dumas did a $20K project at Stillwater Ave back in '16, and I wanted to reach back out personally." **Follow-up email:** > Gary Dumas closed your Stillwater Ave project in summer 2016 — almost a decade ago in CT-winter terms. As a longtime CT homeowner you know exactly what that timeline does to seals, hinges, and hardware. CCD offers past customers a free 5-year structural check (we're a few years late on yours, frankly); 30 minutes, no pitch. Reply with a Thursday and I'll send someone out. **Next-job suggestion:** Stamford 06902 + 9 years + $20K original ticket = **likely a custom-angled door for a Mid-Century Modern foundation.** Pitch a **powdercoat refresh + hardware upgrade** — that's the highest-converting tenth-year reopen in the dataset. --- ## BRIDGEPORT ### 17. 49 Lealand Street — D. Sciusco - **Phone:** (203) 374-9474 • **Email:** dsciusco@optonline.net (**CT-local ISP — longtime CT homeowner framing**) - **History:** 1 contract, $17,226, last contract Oct 2018 — 7.6 years dormant. - **Salesperson:** Ray Lecours • **Lead source:** Basement Systems **Opening line:** "Hi — [name] at CCD. Ray Lecours ran your Lealand Street project in October '18 and I wanted to check back in on how it's holding up." **Follow-up email:** > Ray Lecours closed your $17K Lealand Street project in fall 2018; you originally came through Basement Systems, which usually means the original scope was waterproofing-first, door-second. Seven CT winters in, we offer past customers a free 5-year check on everything we installed. Reply with two Thursdays and I'll set one up — no pitch, just an honest walkthrough. **Next-job suggestion:** Basement Systems lead-source = **waterproofing was the lead product.** The natural reopen is a **sump-pump check + dehumidifier health** ($500–1,500 ticket) and, if conditions look bad, a **secondary perimeter drain upgrade**. Bridgeport's older housing stock means moisture is rarely "solved" — only "managed." --- ## NEW CANAAN ### 18. 85 Lone Tree Farm Road — Eric Scott-Roe - **Phone:** (475) 399-4126 • **Email:** escottroe@gmail.com - **History:** 1 contract, $16,814, last contract May 2020 — **5.9 years dormant**. - **Salesperson:** Tim Choomack • **Lead source:** 1. Internet **Opening line:** "Hi Eric — [name] at Connecticut Cellar Doors. Tim Choomack did the Lone Tree Farm Road install in May 2020 — wanted to check in on the 5-year mark." **Follow-up email:** > Tim Choomack ran your Lone Tree Farm Road project in spring 2020 — almost exactly five years ago. CCD offers past customers a complimentary 5-year structural check around this anniversary: 30 minutes on a Thursday, eyes-on look at seals, hardware, drainage, threshold and concrete tie-in. Reply with a couple of times that work and I'll lock one in. **Next-job suggestion:** New Canaan + Internet lead + 5-year mark = **high upgrade propensity.** Pitch a **smart-home tie-in** (motorized bulkhead with phone integration), or if the house has wine-cellar / finished basement use, a **secondary egress window for code compliance** before any finishing project starts. --- ### 19. 161 Cherry Street — A. Thune - **Phone:** (203) 966-8709 • **Email:** athune@optonline.net (**CT-local ISP**) - **History:** 1 contract, $15,210, last contract May 2018 — 8.0 years dormant. - **Salesperson:** Tim Choomack • **Lead source:** 1. Internet **Opening line:** "Hi — [name] at Connecticut Cellar Doors. Tim Choomack did your Cherry Street install in '18 and I'm circling back on New Canaan customers this month." **Follow-up email:** > Tim Choomack closed your $15K Cherry Street project in May 2018 — eight CT winters back. As a longtime CT homeowner you'd appreciate that this is when the small things — paint blistering, threshold seal, hinge alignment — start telling on themselves. CCD offers past customers a complimentary 5-year structural check; reply with two Thursdays and I'll have someone out. **Next-job suggestion:** New Canaan + 8 years + $15K original = **bulkhead replacement on a mature foundation.** Pitch **landscape regrade or window-well refresh** as the visible-result reopen ($1–2K tickets) — both very common Cherry Street neighborhood pulls and squarely in the small-first-ticket bracket the repeat-rate data flags. --- ## BRANFORD ### 20. 29 Pawson Trail — J. Suffern - **Phone:** (203) 710-3426 • **Email:** jsuffern@aol.com - **History:** 1 contract, $16,564, last contract Oct 2016 — 9.6 years dormant. - **Salesperson:** Daniel O'Flaherty • **Lead source:** (unknown) **Opening line:** "Hi — [name] at CCD. Daniel O'Flaherty installed at Pawson Trail back in October 2016, and I wanted to check in on it personally." **Follow-up email:** > Daniel O'Flaherty handled your Pawson Trail install in fall 2016 — a $16K project, so a meaningful scope. Nearly a decade on, we offer past customers a free 5-year structural check (we're overdue; that's on us). 30 minutes on a Thursday, eyes-on the seals, hardware, drainage, threshold. Reply with two times that work. **Next-job suggestion:** Branford shoreline + decade-old install = **stainless hardware retrofit + threshold reseal** as the lead, and **concrete-step crack injection** as the secondary. Daniel O'Flaherty's name is the warmth-anchor here — he's not on the active salesperson list anymore, so leading with him signals "we remember you" rather than "we have your file." --- ## NEW HAVEN ### 21. 164 Edgewood Ave — T. Forbes (Haynes Construction) - **Phone:** (203) 233-2314 • **Email:** tforbes@haynesconstruction.com (**B2B contractor — referral potential**) - **History:** 1 contract, $16,083, last contract March 2016 — 10.1 years dormant. - **Salesperson:** "Office" • **Lead source:** 1. Internet **Opening line:** "Hi — [name] at CCD. We did a $16K install at the Edgewood Ave property through Haynes Construction back in '16, wanted to reach back out." **Follow-up email:** > The Edgewood Ave project ran through Haynes Construction back in 2016 — $16K of work, ten years on. We're reaching back out to past commercial-side customers because (a) we owe you a free 5-year structural check and (b) if Haynes has any active jobs needing bulkheads, custom doors, foundation work, or waterproofing subbed, we'd love to be on your bid list again. Reply or text and I'll set up a 15-minute call. **Next-job suggestion:** B2B contractor — pitch a **trade-account reactivation** (preferred pricing, fast quote turnaround) over any single-job upsell. One Haynes Construction reopen = a pipeline play, not a transaction. --- ### 22. 120 Huntington Ave — drkbluestar - **Phone:** none listed • **Email:** drkbluestar@yahoo.com - **History:** 1 contract, $15,256, last contract Oct 2016 — 9.6 years dormant. - **Salesperson:** Daniel O'Flaherty • **Lead source:** Clipper Print Ad **Email-only outreach (no phone on file):** **Subject line:** "9 years on the Huntington Ave install — free check-in?" **Email body (3 sentences):** > Daniel O'Flaherty closed your $15K Huntington Ave project way back in October 2016, and we're embarrassed it's been nine years without a follow-up. CCD offers past customers a complimentary 5-year structural check — 30 minutes, eyes-on look at the door, drainage and concrete. Reply with a Thursday afternoon and a callback number; we'll get someone out at no charge. **Next-job suggestion:** Email-only contact means **drop a personal letter to the property address** as a secondary touch — Huntington Ave is a stable owner-occupied stretch and a physical mailer doubles email response rates in this cohort. Pitch the same powdercoat-refresh + concrete-step combo as the soft reopen. --- ## RIVERTON ### 23. 319 West River Road — F. Mirish - **Phone:** (860) 738-1172 • **Email:** fmirish@snet.net (**SNET = original CT phone-company ISP, deepest-tenure CT homeowner signal on the list**) - **History:** 1 contract, $15,740, last contract Nov 2018 — 7.5 years dormant. - **Salesperson:** Kevin Cerulo • **Lead source:** Clipper Print Ad **Opening line:** "Hi — [name] at Connecticut Cellar Doors. Kevin Cerulo did your West River Road install in November 2018 and I'm doing a Litchfield County check-in this month." **Follow-up email:** > Kevin Cerulo closed your West River Road project in late 2018 — a $15K install, so meaningful scope. As a longtime CT homeowner you'd recognize the snet.net days; we still build for that same kind of customer. CCD offers past customers a free 5-year structural check, no pitch, just 30 minutes on a Thursday. Reply with what works. **Next-job suggestion:** Riverton / Litchfield County = **older rural foundations, freeze-thaw at extreme.** Lead with a **threshold reseal + frost-line drainage check** — those are exactly the issues that show up at year 7 in that microclimate. Concrete-step crack injection is a very common $1K reopen here. --- ## NORWALK ### 24. 2 Colony Place — Gary Carter - **Phone:** (203) 838-5511 • **Email:** garycarter@optonline.net (**CT-local ISP**) - **History:** 1 contract, $15,708, last contract June 2018 — 7.9 years dormant. - **Salesperson:** Ray Lecours • **Lead source:** Ray (direct-rep referral) **Opening line:** "Hey Gary — [name] at CCD. Ray Lecours brought you to us directly in '18 — wanted to reach out personally and check in." **Follow-up email:** > You came to CCD on a direct referral from Ray Lecours back in 2018 and ran a $15K project at Colony Place — that direct-from-Ray channel is one we don't take lightly. We offer past customers a complimentary 5-year structural check; reply with two Thursdays and I'll send someone out, no pitch, just eyes-on a 30-minute walkthrough. **Next-job suggestion:** Direct-from-rep referrals tend to be **trust-based, low-friction reopens.** Pitch a **sump-pump + battery-backup install** ($1.5–3K, under the magic small-ticket bracket). Norwalk basements flood — this is a high-conversion ask. --- ## NEW BRITAIN ### 25. 85 Brook Street — (no name on file) - **Phone:** (860) 223-1019 • **Email:** none listed - **History:** 1 contract, $15,411, last contract May 2019 — 7.0 years dormant. - **Salesperson:** Ray Lecours • **Lead source:** Ray (direct-rep referral) **Opening line (phone-only):** "Hi — [name] at Connecticut Cellar Doors. Ray Lecours brought you in directly back in May 2019 for the Brook Street project — wanted to check in." **Follow-up (voicemail script, since no email):** > "Hi, this is [name] from CCD. Ray Lecours closed your Brook Street project in May 2019 — we offer past customers a complimentary 5-year structural check, and I wanted to set one up at no cost. Call me back at [number] or text — happy to pick a Thursday that works for both of you. Thanks." **Next-job suggestion:** No email means **postcard or letter follow-up is the right channel.** Same direct-from-Ray trust dynamic as #24 — pitch a small-ticket sump or threshold reseal as the reopen. --- ## ANSONIA ### 26. 12 White Oak Rd — Paul Heon - **Phone:** (203) 751-1847 • **Email:** paulheon@gmail.com - **History:** 1 contract, $15,368, last contract May 2019 — 7.0 years dormant. - **Salesperson:** Tim Choomack • **Lead source:** Clipper Print Ad **Opening line:** "Hi Paul — [name] at CCD. Tim Choomack did the White Oak Rd install in May '19, and I'm doing a Naugatuck Valley check-in today." **Follow-up email:** > Tim Choomack closed your $15K White Oak Rd project in May 2019 — substantial scope, probably a bulkhead and stair rebuild given the price point. Seven CT winters in, we offer past customers a complimentary 5-year structural check; 30 minutes on a Thursday, eyes-on the seals, hardware, drainage. Reply with what works for you and your spouse — we want both of you there. **Next-job suggestion:** Ansonia / Naugatuck Valley homes are mostly **older multi-tier hill foundations.** Pitch **concrete step refresh + handrail upgrade** as the visible-result reopen ($1–2K, hits the small-first-ticket repeat trigger). Secondary ask: window-well drainage check. --- ## HARWINTON ### 27. 112 White Oak Drive — Dr. M. - **Phone:** (860) 485-2312 • **Email:** drm918mkv@yahoo.com - **History:** 2 contracts, $21,270, mean ticket $10,635, last contract May 2018 — 8.0 years dormant. - **Salesperson:** Kevin Cerulo • **Lead source:** Home Show **Opening line:** "Hi Doctor — [name] at Connecticut Cellar Doors. We met you at a Home Show back in '18 and Kevin Cerulo did two installs at White Oak Drive — wanted to check in." **Follow-up email:** > CCD met you at a Home Show in spring 2018, and Kevin Cerulo went on to do two installs at White Oak Drive — total $21K, mean ticket about $10K each. Two-time repeat customers get a free 5-year structural check from us; 30 minutes on a Thursday, no pitch. Reply with a couple of times that work and I'll lock one in. **Next-job suggestion:** Two contracts two weeks apart on the same property = **a phased project that got split across permitting.** Most likely the doctor was holding budget for a finished basement that never closed out. Pitch an **egress-window code recheck + finished-basement readiness audit** — that's the natural third ticket and reopens a stalled project. --- ## MIDDLEBURY ### 28. 6 Kentwood Court — A. Kwapong - **Phone:** (860) 880-1088 • **Email:** aku@kwapong.com (**personal domain — high-trust, probably a professional**) - **History:** 1 contract, $15,187, last contract Jan 2021 — **5.3 years dormant**. - **Salesperson:** Tim Choomack • **Lead source:** Clipper Print Ad **Opening line:** "Hi — [name] at Connecticut Cellar Doors. Tim Choomack did the Kentwood Court install in January 2021, and we're hitting the 5-year check-in mark." **Follow-up email:** > Tim Choomack closed your $15K Kentwood Court project in January 2021 — that puts you right at the 5-year structural-check anniversary that we do free for past customers. 30 minutes on a Thursday, eyes-on the door, hardware, drainage, concrete. Reply with two times that work and I'll lock one in. **Next-job suggestion:** Five-year anniversary + Middlebury 06762 = **affluent enough for a meaningful trade-up.** Pitch **bulkhead automation** (powered bulkhead with smart-home integration) or, if the basement is finished, **secondary egress for code compliance**. Personal-domain email suggests a professional who'll respond well to a written 5-year check report. --- ## ELLINGTON ### 29. 22 Geraldine Drive — Mr. But - **Phone:** (860) 871-6282 • **Email:** mrbut@comcast.net (**CT-local ISP**) - **History:** 2 contracts, $15,093 lifetime, mean ticket $7,547, last contract July 2017 — 8.8 years dormant. - **Salesperson:** Marc Benavides • **Lead source:** Rubberstone-Clipper **Opening line:** "Hi Mr. But — [name] at CCD. Marc Benavides did two projects with you on Geraldine Drive in summer '17. Wanted to check in." **Follow-up email:** > Marc Benavides ran both your Geraldine Drive projects in summer 2017 — back-to-back installs about a month apart, $15K total. As a two-time CCD customer you're in a small minority, and we owe you a free 5-year structural check. Reply with two Thursdays and I'll have someone out — bring your spouse too, the walkthrough is more useful with both of you there. **Next-job suggestion:** Two contracts a month apart = **phased single project that got billed in two pieces.** Likely bulkhead + foundation tie-in or bulkhead + concrete stairs. The natural third project is **siding adjustment around the bulkhead opening** — a sub-$1.5K visible-result job that hits the small-first-ticket repeat trigger. --- ## MILFORD ### 30. 8 Julia Court — M. Bemark - **Phone:** (203) 878-3503 • **Email:** mebemark@aol.com - **History:** 1 contract, $14,783, last contract June 2018 — 7.9 years dormant. - **Salesperson:** Kevin Cerulo • **Lead source:** Rubberstone-Clipper **Opening line:** "Hi — [name] at Connecticut Cellar Doors. Kevin Cerulo did the Julia Court install in June '18; doing a Milford shoreline check-in today." **Follow-up email:** > Kevin Cerulo closed your $14K Julia Court project in June 2018 — a substantial single-ticket install, almost certainly a full bulkhead-and-stair rebuild given Milford's older housing stock. Seven coastal CT winters later is exactly when seals and hardware start to show. CCD offers past customers a free 5-year structural check; reply with two Thursdays and I'll lock one in. **Next-job suggestion:** Milford shoreline = **salt-air corrosion is the lead worry.** Pitch a **stainless hardware swap + threshold reseal** as the soft reopen, then offer a **sump-pump health check** as the under-$1.5K third ask. Both are squarely in the small-first-ticket bracket the data says triggers repeat buying. --- ## CALLING CADENCE NOTES (for the dialer) - **Always reach both decision-makers.** First call confirms availability; second call (with both on the line) is the pitch. 34.6% of past appointment failures were "Decision-Maker Absent." - **Day/hour:** Thursdays at 1 PM ET converts best historically. Tuesday 1 PM is the next-best slot. - **First mention in every call:** the original salesperson's name + city + install year. This is the warmth-anchor; never lead with "free check." - **Soft CTA only.** "Complimentary 5-year structural check" — never "promotion," never "discount." - **CT-local ISP framing** (snet/optonline/comcast/sbcglobal): use "longtime CT homeowner" language. **Gmail/AOL:** keep tone general and modern. - **B2B emails (.construction, scalzoproperty, maneeleys, haynesconstruction):** pivot from one-job upsell to trade-account / referral pipeline reactivation. These are the highest-multiplier reopens on the list. - **Repeat customers (n_contracts > 1):** lead the email with "you're in a small minority — only 4.5% of our customers come back." This is true and flattering and primes the third purchase, which is statistically the lock-in point.