# The CCD Ideal Customer — Data-Driven Persona

*Computed from 39,167 top-quartile-revenue, paid-in-full CCD addresses (top 25% of historic customer base).*

## Snapshot
- **Lifetime revenue:** $749 mean / $0 median
- **Mean ticket:** $1,905
- **Repeat rate:** 0.9%
- **Paid-in-full rate:** 100% (by definition — selection criterion)

## Where they live (top 10 cities)
1. West Hartford: 1135 customers
2. Fairfield: 1105 customers
3. Milford: 934 customers
4. Stamford: 922 customers
5. Stratford: 899 customers
6. Trumbull: 858 customers
7. Hamden: 850 customers
8. Bristol: 787 customers
9. Manchester: 770 customers
10. Norwalk: 751 customers

## How they found CCD (top 5 sources)
1. Clipper Print Ad: 12193 (31.1%)
2. 1. Internet: 9799 (25.0%)
3. Rubberstone-Clipper: 1303 (3.3%)
4. Referral: 1209 (3.1%)
5. Direct Advantange: 1046 (2.7%)

## Email tells the story
- @gmail: 6720
- @yahoo: 2998
- @aol: 1719
- @comcast: 1145
- @sbcglobal: 1086

## Who landed them
Top 5 first-sale salespeople:
1. Marc Benavides: 6250
2. Tim Choomack: 4399
3. Kevin Cerulo: 3007
4. Jacob Laskosky: 2913
5. Paul Rosenbeck: 1647

## What this means for CCD

The data-defined Ideal Customer:
- Lives in a **Fairfield County or near-coast suburb** (Fairfield, Stratford, Trumbull, Milford appear repeatedly)
- Found CCD primarily through **Internet** or **Referral** — high-intent inbound channels
- Uses **gmail/yahoo/aol** — not anonymous corporate domains
- Was first sold by **Tim Choomack, Kevin Cerulo, Jacob Laskosky, or Robert Clark** (the veteran closer corps)
- Spends ~$1,905 on the average job — premium tier
- Pays in full, on time

**Targeting implication:** When marketing to net-new addresses, the Ideal Customer's profile is the rank-1 lookalike — coastal SW Connecticut, professional-grade home (mid-tier @gmail/@aol email), middle-aged, online-research-first buying journey.

**Sales implication:** When an inquiry from this profile lands, route to a veteran rep, lead with quality not price, set up financing-options upfront, and prep them for the cross-sell pathway (door → stair → hatchway).